In 2012 came the brand, known for its Olive Oil line consisting of relaxers, styling and care products, with a line for natural hair called Curls Unleashed. Under the motto ‘Nature got it right the first time’ or ‘Nature had it the first time all right’, seven products were put on the market especially for dark women with wavy, curly and frizzy hair.
Embrace what nature has given you and feel free to show off your natural locks with incredible style and self-confidence, thanks to beautiful, healthy hair.
The Curls Unleashed line
Curls Unleashed is a complete line of products that help to groom, style and preserve your natural curls. Specially developed for naturalistas, the products do not have sulphates, mineral oil and SD alcohol. Curls Unleashed products contain natural ingredients, such as safflower oil, almond oil and shea butter, for the care and definition that your natural curls ask for, without hardening the hair or leaving leftovers. Curls Unleashed is for every woman with natural hair, whether it is wavy, curly or frizzy.
The Curls Unleashed line consists of the Lavish in Lather sulfate-free shampoo, No Restrictions nourishing conditioner, No Boudaries leave-in conditioner, Second Chance curl freshener, Set it Off curl boosting jelly, Take Command curl defining cream and Let it Flow shine & define mousse .
A good foaming shampoo with lemon balm, rosemary and hops, which your hair provides, detangles and gently cleans without stripping its natural fats. Can be used daily. Packaging is more environmentally friendly and recyclable.
Ingredients: AQUA (WATER), SODIUM C14-16 OLEFIN SULFONATE, SODIUM DISODIUM COCOAMPHODIPROPIONATE, COCAMIDOPROPYL BETAINE, POLYQUATERNIUM-7, COCAMIDE MEA, GLYCERIN, POLYQUATERNIUM-10, HYDROLYZED KERATIN, YARROW, HOPS, ROSEMARY, CHAMOMILE, LEMON BALM, OLEA EUROPAEA (OLIVE) FRUIT OIL, PPG-5-CETETH-10-PHOSPHATE, DEHYDROACETIC ACID, BENZYL ALCOHOL, DISODIUM EDTA, CITRIC ACID, PERFUME (FRAGRANCE), BENZYL BENZOATE, HEXYL CINNAMAL, LILIAL, LYRAL, METHYL IONONE.
This shampoo is sulphate-free, because it does not contain sodium lauryl (or laureth) sulphate. However, by looking at the ingredient list, it becomes clear that the product does contain a different sulphate, namely sodium olefin sulphonate. Although this compound is called a mild surfactant, studies have shown that it is just as irritating as sodium lauryl sulfate. So the question is whether this shampoo is truly sulphate-free. In addition to the described lemon balm, rosemary and hops, the product also contains other nourishing ingredients, such as chamomile and olive oil. Finally, the formula contains perfume and can therefore have an irritating effect.
A nourishing conditioner to give the hair the care it needs and deserves for healthy looking hair. The product is ideal for the transitioning period and can be used for co-washing, unraveling the hair and for intensive feeding. Packaging is more environmentally friendly and recyclable.
Ingredients: AQUA (WATER), POLYQUATERNIUM-37, PROPYLENE GLYCOL DICAPRYLATE / DICAPRATE, PPG-1 TRIDECETH-6, GLYCERIN, OLEA EUROPEEA (OLIVE) FRUIT OIL, GLYCINE SOYA (SOYBEAN) OIL, BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, DIMETHICONE, QUATERNIUM -80, PERSEA AMERICANA (AVOCADO) OIL, HYDROLYZED COLLAGEN, PANTHENOL, ANTHEMIS NOBILIS (CHAMOMILE) EXTRACT, SALVIA OFFICINALIS (SAGE) EXTRACT, URTICA DIOICA (NETTLE) EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, ALOE BARBADENSIS LEAF JUICE, ACHILEA MILLEFOLIUM (YARROW) EXTRACT, ACTINIDIA CHINENSIS (KIWI) FRUIT EXTRACT, PEG-9 DIMETHICONE, PERFUME (FRAGRANCE), AMYL CINNAMIC ALDEHYDE, BENZYL BENZOATE, D-LIMONENE, LILIAL, LINALOOL, DEHYDROACETIC ACID, BENZYL ALCOHOL, CI 19140 (YELLOW # 5 ), CI 42053 (GREEN # 3).
This conditioner is packed with nourishing ingredients such as olive oil, soybean oil and avocado oil. These are also fairly high in the ingredient list, indicating that these ingredients are probably present in high concentrations in the formula. In addition, there are also a number of herbs in the formula, such as chamomile, sage, nettle and rosemary. This makes for an exotic spice mix. Unfortunately, in addition to these nourishing ingredients, the formula also contains silicones, fragrances and colors. This can lead to irritations.
A caring leave-in conditioner with vitamin E, shea butter, coconut oil and olive oil that nourishes, hydrates, detangles and defines beautiful soft curls. This product can be combined with Curls Unleashed Let it Flow Shine & Define Mousse.
Ingredients: AQUA (WATER), Butyrospermum Parkii (Shea Butter), Olea europaea (OLIVE) VEGETABLE OIL, GLYCERIN, CETEARYL ALCOHOL, Polysorbate 60, PEG-150 STEARATE, Cetyl Alcohol, Ceteareth-20, PEG-20 HYDROGENATED LANOLIN, PEG 40 STEARATE, stearalkonium Chloride, Cocos nucifera (coconut) OIL, cyclomethicone, dimethiconol, Amodimethicone, HYDROLYZED KERATIN, dimethiconol cYSTEINE, pANTHENOL, DICETYLDIMONIUM CHLORIDE, PPG-3 bENZYL ETHER myristate, GLYCERYL STEARATE SE, cholesterol, tocopheryl ACETATE, Dehydroacetic ACID, bENZYL ALCOHOL, HYDROXYETHYLCELLULOSE, MAGNESIUM ALUMINUM SILICATE, BHT, CITRIC ACID, PERFUME (FRAGRANCE), LILIAL, D-LIMONENE, LINALOLE.
Of the ingredients described, shea butter and olive oil are on the first line of the ingredient list! This indicates that very high concentrations of these two components are present in the product. In addition, this product also contains the silicone amodimethicone. However, in addition to this silicone that helps the hair to take care of, the formula also has a number of silicone, including cyclomethicone and dimethiconol, which do nothing for the hair and build up and (eventually) irritations. Finally, there are also fragrances in the product.
This lotion is designed to nourish your curls and at the same time refresh and give definition, without taking care of build up. This product is great for perfect curls on the days between washes by or to refresh twistouts, coils, freestyles and prongs. Packaging is more environmentally friendly and recyclable.
Ingredients: AQUA (WATER), GLYCERIN, PROPYLENE GLYCOL, PPG-5-CETETH-20, PEG-12 DIMETHICONE, HONEY EXTRACT, ALOE BARBADENSIS LEAF JUICE, HYDROLYZED WHEAT PROTEIN, PANTHENOL, CAMELLIA SINENSIS (GREEN TEA) EXTRACT, AMODIMETHICONE, TRIDECETH -12, CETRIMONIUM CHLORIDE, HYDROXYETHYLCELLULOSE, ACRYLAMIDOPROPYLTRIMONIUM CHLORIDE / ACRYLAMIDE COPOLYMER, DEHYDROACETIC ACID, BENZYL ALCOHOL, PERFUME (FRAGRANCE), AMYL CINNAMIC ALCOHOL, LILIAL, LINALOOL, CI 15985 (YELLOW # 6), CI 140700 (RED # 4), CI 17200 (RED # 33).
This product contains a number of processed silicones, including PEG-12 dimethicone and amidomethicone. According to a number of blogs, these processed silicones do not build up and, in addition to smoothing the hair fibers, they also have other functions in a formula, such as a stabilizing or caring function. Although these silicones can only be washed away with sulphates, they are not very harmful yet. Unfortunately, in addition to silicone, this lotion also contains fragrances and dyes. If you have sensitive skin, this can cause irritation.
The boosting jelly with aloe vera, wheat proteins, vitamin B helps to prevent fluff and creates a beautiful curl definition, without making your hair hard or crunchy. This product can be used for all hair types and does not contain SD alcohol, parabens and mineral oil. Packaging is more environmentally friendly and recyclable.
Ingredients: AQUA (WATER), GLYCERIN, PPG-5-CETETH-20, POLYQUATERNIUM-11, PEG-12 DIMETHICONE, PROPYLENE GLYCOL, ALOE BARBADENSIS LEAF JUICE, GLYCERYL ACRYLATE / ACRYLIC ACID COPOLYMER, PANTHENOL, HYDROLYED WHEAT PROTEIN, AMODIMETHICONE, TRIDECETH -12, CETRIMONIUM CHLORIDE, CARBOMER, TRIETHANOLAMINE, PERFUME (FRAGRANCE), BENZYL BENZOATE, COUMARIN, d-LIMONENE, LINALOOL, CI 60725 (VIOLET # 2).
As in the Second Chance Curl Refresher, this formula also contains the processed silicone PEG-12 dimethicone and amodimethicone. In addition, there are nourishing ingredients in this product, such as aloe vera and wheat proteins. The presence of a polymer, in this case acid copolymer, indicates that this product is probably a kind of gel. Again there are fragrances and dyes in the ingredients list.
The defining cream helps to groom your curls, give shine and definition without letting the hair shrink. It prolongs your curls without leaving any residue. This product is great for twists, twists, coiling, freestyles and prongs. The formula contains no petrolatum, mineral oil, SD alcohol and parabens. Packaging is more environmentally friendly and recyclable.
Ingredients: AQUA (WATER), COCOS NUCIFERA (COCONUT) OIL, BUTYRO SPERMUM PARKII (SHEA BUTTER), CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, GLYCINE SOYA (SOYBEAN) OIL, POLYQUATERNIUM-11, CETEARYL ALCOHOL, POLYSORBATE 60, GLYCERIN, PROPYLENE GLYCOL , PEG-12 DIMETHICONE, CYCLOMETHICONE, DIMETHICONOL, AMODIMETHICONE, C12-15 ALKYL BENZOATE, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, HYDROLYZED KERATIN, PANTHENOL, CARBOMER, VP / VA COPOLYMER, PENTAMETHYLHEPTANE, DIMETHICONE, DIMETHICONE CROSS POLYMER, LAURETH 4, LAURETH 23, TRIETHANOLAMINE, TOCOPHERYL ACETATE, PERFUME (FRAGRANCE), BENZYL SALICYLATE, CITRONELLOL, CINNAMIC ALDEHYDE, HYDROXYCITRONELLAL, D-LEMONENE, LILIAL, LINALOOL, LYRAL, METHYL IONONE, DEHYDROACETIC ACID, BENZYL ALCOHOL, BHT, CI 19140 (YELLOW # 5) , CI 15985 (YELLOW # 6).
The ingredients with the highest concentration in this product are the natural ingredients coconut oil, shea butter, safflower oil and soya bean oil. You do not often see this in hair care products! The different polymers (dimethicone crosspolymer) indicate that this product also has a solid structure. This product also contains a number of silicones that help to treat the hair (PEG-12 dimethicone and amodimethicone) and a number that can cause irritations (cyclomethicone, dimethiconol and dimethicone). In addition, this formula also contains fragrances and dyes.
The mousse gives definition to curls and offers a firm but airy hold all day without weighing it down. It prevents fluff without making the hair hard or crinkling. This product is great for the styling of prongs and best to combine with the Curls Unleashed No Boundaries Leave-In Conditioner. The formula contains no alcohol. Packaging is more environmentally friendly and recyclable.
Ingredients: AQUA (WATER), COCAMIDOPROPYL BETAINE, POLYQUATERNIUM-11, CETRIMONIUM CHLORIDE, TEA-COCOYL HYDROLYZED COLLAGEN, PANTHENOL, PEG-12 DIMETHICONE, PEG-75 LANOLIN, OLEA EUROPEEA (OLIVE) FRUIT OIL, OLETH-20, QUATERNIUM-80 , MALTODEXTRIN, DEHYDROACETIC ACID, BENZYL ALCOHOL, PAFUM (FRAGRANCE), d-LIMONENE, LINALOOL.